Your ideal customer is looking for a solution.
Is your brand LEADING the conversation?
Is your brand leading the conversation where buyer decisions are being shaped?
Today’s B2B buyers are evaluating, validating, and comparing solutions using
AI-powered searches, trusted media sources, and expert insight more than ever. Without that third-party validation, even strong companies can disappear from consideration and become invisible long before a sales conversation begins.
The way to succeed in this new market is with a B2B visibility and generative engine optimization (GEO) strategy that ensures your company is THE expert voice throughout long sales cycles.
What Is GEO, and Why Should
B2B Companies Care?
B2B buyers are forming opinions long before they talk to sales. They are comparing companies across search, AI-generated answers, trade media, LinkedIn, executive content, and third-party sources. If your brand is hard to find, inconsistently described, or weakly validated, it may never make the shortlist.
GEO is part of the solution, but it is not the whole strategy. The bigger issue is whether your company has the trust signals needed to be visible, credible, citable, and chosen across the modern B2B buyer journey.
Learn how GEO fits into a broader visibility strategy, and why PR, authority, consistency, and knowledge structure now matter more than ever.
“...AI engines consistently prioritize earned media while diminishing or removing brand-owned content and social platforms…The takeaway is clear. You need to build strategies that treat earned media as a primary channel, not an afterthought.”
–University of Toronto Study:
Earned Media Dominates AI Search
Clients Featured By
Services
Our services are designed to strengthen discoverability and visibility where it actually influences buyer decisions.
We find out where your business is
(and is NOT) showing up in front of buyers. Then we build a strategy to ensure your business shows up in the right places during the buying process.
Show up where your buyers are. We help you build entity authority and gain visibility where it matters, ensuring your company, products, and executives are discoverable, credible, and referenced across the digital and media ecosystem.
Sow the right seeds.
Grow your business.
Building brand awareness and customer trust is a PROACTIVE process. If you want a pipeline of customers tomorrow, you need to start sowing the right seeds TODAY.
“A company that does not invest in marketing is like a farmer that expects a crop without planting a seed.”
-Stephanie Richards
Visibility Advisor & Director of SowGrow PR
SowGrow Public Relations was established in 2006 in Metro Atlanta by public relations visibility expert Stephanie Richards. We specialize in increasing the visibility of B2B companies with complex or high-investment products or services through strategic PR and Artificial Intelligence Optimization (AIO) / Generative Engine Optimization (GEO). Clients have been featured by prestigious media outlets including Harvard Business Review, Forbes, CNN, Fox Business News, Entrepreneur, Newsweek, U.S. News & World Report, Atlanta Business Chronicle, Inc.com, Wall Street Journal, and a myriad of trade publications.
Let's get growing!
678-744-7690
Your Team
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.
Stephanie Richards
B2B PR Visibility Advisor
& AIO / GEO
Sarah Stewart
B2B PR Visibility Advisor, Social Media Strategist, & AIO / GEO
DRIVE
THE
FUTURE
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.
SowGrow Public Relations
2400 Herodian Way SE, #220
Smyrna GA 30080
678-744-7690