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VISIBILITY. CREDIBILITY.
TRUST. REVENUE.
Clients Featured By
Where are today’s B2B buyers?
What does visibility mean in the era of artificial intelligence (AI)?
The B2B sales journey has changed. B2B buyers self-educate and make critical buying decisions long before they engage with your sales team. If your brand isn’t showing up early on in the buying process, you are missing critical opportunities to influence decisions.
Today’s B2B buyers are evaluating, validating, and comparing solutions using AI-powered searches, trusted media sources, and expert insight more than ever.
Without that third-party validation, even strong companies can disappear from consideration and become invisible long before a sales conversation even begins. The way to succeed in this new market is with a B2B visibility strategy that ensures your company is THE expert voice throughout long sales cycles.
Ready to increase your visibility? Learn more about our visibility services.
“...AI engines consistently prioritize earned media while diminishing or removing brand-owned content and social platforms…The takeaway is clear. You need to build strategies that treat earned media as a primary channel, not an afterthought.”
–University of Toronto Study:
Earned Media Dominates AI Search
Services
Our services are designed to strengthen discoverability and visibility where it actually influences buyer decisions.
We find out where your business is
(and is NOT) showing up in front of buyers. Then we build a strategy to ensure your business shows up in the right places during the buying process.
Show up where your buyers are. We help you build entity authority and gain visibility where it matters, ensuring your company, products, and executives are discoverable, credible, and referenced across the digital and media ecosystem.
Sow the right seeds.
Grow your business.
Building brand awareness and customer trust is a PROACTIVE process. If you want a pipeline of customers tomorrow, you need to start sowing the right seeds TODAY.
“A company that does not invest in marketing is like a farmer that expects a crop without planting a seed.”
-Stephanie Richards
Visibility Advisor & Director of SowGrow PR
SowGrow Public Relations was established in 2006 in Metro Atlanta by public relations visibility expert Stephanie Richards. We specialize in increasing the visibility of B2B companies with complex or high-investment products or services through strategic PR and Artificial Intelligence Optimization (AIO) / Generative Engine Optimization (GEO). Clients have been featured by prestigious media outlets including Harvard Business Review, Forbes, CNN, Fox Business News, Entrepreneur, Newsweek, U.S. News & World Report, Atlanta Business Chronicle, Inc.com, Wall Street Journal, and a myriad of trade publications.
Let's get growing!
678-744-7690
Your Team
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.
Stephanie Richards
B2B PR Visibility Advisor
& AIO / GEO
Sarah Stewart
B2B PR Visibility Advisor, Social Media Strategist, & AIO / GEO
DRIVE
THE
FUTURE
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.