GSC Packaging, a nationwide provider of turnkey contract packaging solutions, moved to a new facility. SowGrow PR was brought on board to announce the move. Up to this point, the company had virtually no media coverage.
News about a new facility will only get you so far. SowGrow PR knew there was a bigger story to tell. In addition to announcing the new facility, we needed to tell prospects what was unique about GSC Packaging. Packaging facilities are required to follow food safety standards, but GSC Packaging’s new facility adheres to more stringent pharmaceutical-level standards, which are far above food safety standards. We used this point of differentiation as a launching pad to start a national conversation about food safety in the media, showcasing GSC as the leading industry expert.
As a result of SowGrow PR’s efforts, GSC Packaging was featured more than 30 times as a thought leader in 12 months in all of the industry’s major national trade media outlets. SowGrow PR arranged for an editor of Packaging Digest to tour the new facility and take photos, which resulted in a five-page feature story. In addition, a writer from Contract Packaging also wrote a three-page feature story, which highlighted GSC Packaging’s commitment to food safety. A few additional highlights include:
•Food Manufacturing featured GSC Packaging in five articles about the new facility and food safety.
•Food Engineering Magazine featured two bylined articles by GSC Packaging on the topics of plant sanitation best practices and package design trends.
•Food & Beverage Packaging featured a bylined article titled, “Raising the Bar in Food Packaging Safety and Quality.”
•Powder & Bulk Solids Magazine published two articles about GSC Packaging.
•Additional articles about GSC Packaging were featured by Flexible Packaging Magazine, Material Handling Network, Packaging Design, Private Label Store Brands Magazine, Packaging World among others.