AI visibility refers to how often and how accurately a company appears in AI-generated answers, summaries, and recommendations that draw from trusted third-party sources.
Traditional PR often asks, “How do we get coverage?”
A Visibility Advisor asks, “What shows up when buyers research us, and does it reflect the strength of the organization?”
Visibility advising goes beyond press releases and reactive pitching. It focuses on shaping how your company is referenced, cited, and summarized over time, by both human audiences and AI systems.
Our Strategic Visibility Program is not just traditional PR. It is earned media with a strategic focus on AI visibility, designed to amplify authority, influence perception, and increase discoverability where buyers are researching solutions.
As your Visibility Advisor, we act as a strategic partner, not a transactional media service. Every decision is guided by how visibility compounds over time and how authority is established across interconnected channels.
A Visibility Advisor has all of the traditional public relations skills that result in media exposure, but Visibility Advisors take a broader view to consider all of the places your business should show up, including AI searches, media outlets, and other third-party entities that will increase your visibility. It is like PR that is super-charged for overall visibility beyond just media exposure.
A Visibility Advisor specializes in the following:
Authority Building
We work to ensure your company and executives are consistently referenced as credible experts in trade media and business outlets that shape industry understanding.
AI Visibility
Media coverage and executive commentary are optimized so they can be discovered, interpreted, and cited by AI tools used in research, comparison, and decision-making.
Narrative Consistency
Messaging is aligned across earned media, executive thought leadership, and AI outputs so your story remains clear, accurate, and consistent no matter where it appears.
Ongoing Insights
Visibility is tracked over time, including coverage quality, discoverability, and influence. Insights are used to refine strategy and strengthen credibility continuously.
Buyers no longer rely on a single article, ranking, or recommendation. They research across multiple sources, and AI systems increasingly summarize those sources into answers.
A Visibility Advisor ensures your organization is part of that source ecosystem. Not just present, but trusted.
By combining earned media with AI visibility strategy, your coverage does more than reach the right audience. It becomes the information AI systems reference when buyers research solutions.
Traditional agencies are great at execution but often lack strategic alignment with business goals and AI-driven visibility. Many PR agencies are not equipped to offer AI visibility services. A Visibility Advisor integrates strategy, executive positioning, and AI-aware visibility. We do both media outreach and AI visibility.
Think of AIO as the umbrella. It is the total strategy for an AI-driven world. GEO (Generative Engine Optimization) is a specific tactic within that umbrella that focuses on how your content is synthesized and cited in a generative response.
-
AIO: The overarching goal (making your brand "AI-ready").
-
GEO: The specific process of getting AI to quote you as a source.
-
Traditional PR often focuses on coverage volume. Our Strategic Visibility Program emphasizes quality, consistency, and discoverability, ensuring that coverage actually improves credibility and AI visibility.
We offer Strategic Visibility Services starting at $3,000 per month.
No. You do not have to have an existing PR plan in place. Many of our clients start with a Visibility Audit to understand gaps before moving into a Strategic Visibility Program.
Media coverage and AI visibility build over time. Early indicators of visibility often appear within 3–6 months, with authority compounding over longer-term engagement.
AI systems prioritize independent validation. When summarizing an industry or recommending solutions, they draw from sources that demonstrate authority through repeated, credible references.
If your company:
-
Appears sporadically in trade media
-
Lacks executive commentary or expert mentions
-
Is absent from industry narratives competitors dominate
…then AI systems have little to reference, regardless of how strong your offerings may be.
Authority gaps don’t mean you’re behind. They mean your expertise isn’t yet visible where it matters.
-
No ethical advisor can guarantee outcomes. We provide clarity, strategy, and proven methods for building authority over time.
What is a Visibility Advisor?
What is a Visibility Advisor and is it different from traditional PR?
A Visibility Advisor helps organizations earn, manage, and sustain visibility where modern buyers actually form opinions and make decisions. That includes traditional media, industry conversations, and increasingly, AI-driven research tools.
Unlike traditional public relations, which often focuses on announcements and short-term media hits, a Visibility Advisor takes a long-range, strategic approach. The goal is not just coverage, but authority. Not just awareness, but discoverability.
A Visibility Advisor ensures your company and leadership are consistently recognized as credible sources across the places that influence buying decisions, including trade publications, business media, and AI-powered search and research platforms.
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.