Visibility Result & Case Studies
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Magazine Tuxedo Road TV57 Norcross Twin Cities Business University Business Magazine U.S. News & World Report Utility Products Velocity Magazine Virtual Strategy Magazine Vistage Blog WAFG Grace FM Wall Street Journal Website Magazine What They Think Willis Report (Fox Business News) WJHG NBC Florida Woodshop News Wooster Daily Herald World Fishing & Aquaculture Work Management Blog WPOS FM 102.3 WSB Atlanta WTHU WXIA 11Alive Atlanta York Daily Record
Clients Featured By
Visibility Case Studies
From Invisible to Industry Authority
The Challenge
Peachtree Packaging had virtually no media presence, minimal social engagement, and limited online visibility. Despite investing in advanced digital printing technology, the company struggled to reach brand managers at major consumer companies who were researching solutions online.
The Strategy
SowGrow PR implemented a long-term authority strategy focused on educational content, earned media, and industry recognition. This included developing high-value digital resources, securing consistent trade media coverage, and pursuing strategic award opportunities.
The Results
Over eight years, Peachtree Packaging transformed from an undiscovered provider to a respected industry expert:
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164+ features in business and trade media
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Social engagement increased significantly across Facebook, Instagram, and LinkedIn
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Multiple industry awards earned annually
AI Visibility Impact
Consistent earned media and authoritative content strengthened Peachtree Packaging’s digital footprint, improving discoverability in AI-driven search and increasing the likelihood of being referenced as a trusted industry source.
Scaling Visibility in a Competitive Market
The Challenge
Reflective Apparel hired branding agency id8 to help with visual branding and messaging. id8 brought SowGrow PR on board to further support Reflective Apparel in gaining visibility in the market as it launched numerous new product lines at a rapid pace in a heavily competitive space. As Reflective Apparel rapidly launched new product lines in a highly competitive industry, the company needed sustained visibility and market credibility. While a branding foundation was in place, it lacked consistent media exposure and thought leadership to support growth.
The Strategy
SowGrow PR implemented a revenue-focused PR strategy built on monthly earned media, thought leadership, and educational B2B content. The goal was to drive top-of-funnel awareness, strengthen industry authority, and keep the company visible throughout a long sales cycle.
The Results
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46+ features in top-tier B2B trade and news outlets
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Consistent monthly media coverage
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Multiple cover stories in industry publications
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Ongoing editor relationships with inbound content requests
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Launched and grew a LinkedIn newsletter to maintain buyer engagement
AI Visibility Impact
Consistent trade media coverage, thought leadership, and editorial relationships strengthened Reflective Apparel’s authority signals across the web, increasing discoverability in AI-driven search and reinforcing its position as a trusted industry source.
Turning a Facility Move into National Authority
The Challenge
GSC Packaging, a nationwide provider of turnkey contract packaging solutions, moved to a new facility. SowGrow PR was brought on by id8 to announce the move. Up to this point, the company had virtually no media coverage. A standard announcement would generate short-term attention, but not long-term visibility.
The Strategy
Instead of simply promoting the new building, we identified a stronger differentiator: the facility was built to pharmaceutical-level standards, far exceeding typical food safety requirements.
SowGrow PR used this distinction to spark a broader national conversation around food safety and position GSC Packaging as a leading industry expert. The strategy combined news coverage, thought leadership, bylined articles, and in-depth editorial features.
The Results (12 Months)
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30+ media features across major national trade publications
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Multiple in-depth feature stories, including a five-page facility profile
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Bylined articles in leading industry magazines
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Consistent positioning as a food safety authority
AI Visibility Impact
By anchoring coverage around a differentiated industry issue, GSC Packaging built strong third-party authority signals across trusted trade media.
Expanding Market Presence Across U.S. and Global Markets
The Challenge
Renewvia Energy, an Atlanta-based global solar developer, was entering a new growth phase and wanted to expand beyond referral-based business. The company had minimal media exposure and limited online visibility, despite operating in both U.S. and international markets.
The Strategy
SowGrow PR built a visibility strategy designed to position Renewvia as both an industry expert and a practical problem-solver. In the U.S., we developed industry-specific case studies to help business owners in automotive, healthcare, education, and manufacturing envision how solar could reduce costs. This opened doors in targeted trade media within those verticals.
Internationally, we elevated the conversation beyond basic solar benefits and positioned Renewvia as a boots-on-the-ground expert on evolving solar trends in Africa, including regulatory shifts, investor activity, and community adoption patterns.
The Results (28 Months)
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35+ media features across U.S. and international outlets
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Coverage in major energy trade publications
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Features in industry-specific vertical media such as automotive, healthcare, education, and manufacturing
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Sales-enabling case studies used throughout the business development process
Visibility Impact
Consistent earned media across energy, business, and vertical trade publications strengthened Renewvia’s credibility in both domestic and international markets. This type of third-party validation and industry authority builds the long-term visibility foundation companies rely on as buyers increasingly research solutions online.
Turning Proprietary Data into National Authority
The Challenge
AskForensics, an Atlanta-based sales consulting firm serving Fortune-ranked companies, delivered high-level strategic insight but lacked branding and national visibility that reflected its expertise. The firm needed stronger positioning among top B2B executives.
The Strategy
SowGrow PR identified an under-leveraged asset: a proprietary database analyzing billions of dollars in enterprise sales accounts.
Rather than limiting the data to client reports, we transformed it into a public-facing authority platform. This led to the launch of the annual B2B Sales Analysis, positioning AskForensics as a leading research voice in B2B sales performance and account retention. We also elevated the CEO as a national thought leader through strategic media and speaking opportunities.
The Results
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40+ national media features
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Two articles in Harvard Business Review, including inclusion in the HBR ebook How to Sell More
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Nine+ features in Sales & Marketing Management, including a cover story
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Nearly a dozen national speaking engagements
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National webinar partnership with the Sales Account Management Association
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Monthly newsletter with a 26% open rate (well above industry average)
Visibility Impact
By transforming proprietary insight into industry-wide research, AskForensics built sustained authority across respected national business media. This type of third-party validation and thought leadership creates long-term visibility that strengthens brand credibility wherever executives research and evaluate expertise.
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