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Strategic Visibility Program

Build earned credibility that AI systems and buyers recognize

In today’s B2B market, visibility is no longer just about showing up in Google searches. It’s about being cited, referenced, and recognized where it actually matters across the web. AI-driven research, industry trade publications, and business media now shape how buyers evaluate your company before they ever speak with your team.

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Our Strategic Visibility Program uses strategic PR, AIO (Artificial Intelligence Optimization), and GEO (Generative Engine Optimization). This combination results in mid-market B2B companies building consistent, authoritative visibility that improves both media presence and AI discoverability. Credibility then becomes a competitive advantage.

  • AI visibility refers to how often and how accurately a company appears in AI-generated answers, summaries, and recommendations that draw from trusted third-party sources.

  • Our Strategic Visibility Program is not traditional PR. It’s earned media with a strategic focus on AI visibility, designed to amplify authority, influence perceptions, and increase discoverability where buyers are researching solutions.

    Key benefits include:

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    • Authority Building: Ensure your company and executives are consistently referenced in trade media and business outlets.

    • AI Visibility: Optimize media coverage and executive commentary so it can be discovered and cited by AI tools.

    • Narrative Consistency: Align messaging across earned media, thought leadership, and AI outputs.

    • Ongoing Insights: Track and measure coverage, discoverability, and impact over time.

  • Our Strategic Visibility Program is structured to deliver sustained visibility rather than one-off press releases. Each engagement includes:
     

    • Strategic Planning: Identify the most impactful media opportunities and AI-relevant topics.

    • Media Outreach & Coverage: Target national business media, industry trade publications, and expert commentary opportunities.

    • Integration with Executive Thought Leadership: Amplify executive insights and subject matter expertise to strengthen citations.

    • Reporting & Recommendations: Provide ongoing visibility reports with actionable recommendations to increase AI discoverability and credibility.
       

    By combining earned media with AI visibility strategy, your coverage not only reaches the right audience—it becomes a source AI systems reference when buyers research solutions.

  • A Strategic Visibility Program is ideal for mid-market B2B companies who:
     

    • Want to improve visibility and credibility in AI-driven buyer research

    • Need consistent, strategic media coverage to reach their target market

    • Want to strengthen executive thought leadership across media channels

    • Are looking for sustained authority, not just short-term media hits
       

    Typical industries include technology, manufacturing, professional services, and specialized B2B sectors.

  • AIO is the high-level strategic framework that ensures your brand is visible, readable, and recommended across the entire Artificial Intelligence ecosystem. While SEO (Search Engine Optimization) was built for search engines like Google, AIO is built for AI systems—including chatbots (ChatGPT, Claude), answer engines (Perplexity), and AI-integrated search results (Google AI Overviews).

  • Generative Engine Optimization (GEO) is the next evolution of SEO. It is the process of optimizing your brand’s content and digital footprint so that Generative AI models (such as ChatGPT, Google Gemini, and Perplexity) accurately identify, cite, and recommend you in their responses. While SEO focuses on ranking in a list of links, GEO focuses on becoming the substantive answer provided by the AI.

  • Think of AIO as the umbrella. It is the total strategy for an AI-driven world. GEO (Generative Engine Optimization) is a specific tactic within that umbrella that focuses on how your content is synthesized and cited in a generative response.

    • AIO: The overarching goal (making your brand "AI-ready").

    • GEO: The specific process of getting AI to quote you as a source.

  • Traditional PR often focuses on coverage volume. Our Strategic Visibility Program emphasizes quality, consistency, and discoverability, ensuring that coverage actually improves credibility and AI visibility.

  • We offer Strategic Visibility Services starting at $3,000 per month.

  • No. You do not have to have an existing PR plan in place. Many of our clients start with a Visibility Audit to understand gaps before moving into a Strategic Visibility Program.

  • Media coverage and AI visibility build over time. Early indicators of visibility often appear within 3–6 months, with authority compounding over longer-term engagement.

  • AI systems prioritize independent validation. When summarizing an industry or recommending solutions, they draw from sources that demonstrate authority through repeated, credible references.

    If your company:

    • Appears sporadically in trade media

    • Lacks executive commentary or expert mentions

    • Is absent from industry narratives competitors dominate

    …then AI systems have little to reference, regardless of how strong your offerings may be.

    Authority gaps don’t mean you’re behind. They mean your expertise isn’t yet visible where it matters.

  • No ethical advisor can guarantee outcomes. We provide clarity, strategy, and proven methods for building authority over time.

Start Building Authority Today

Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.

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Fill out the contact form and a Visibility Advisor will reach out to you. 

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