AI visibility refers to how often and how accurately a company appears in AI-generated answers, summaries, and recommendations that draw from trusted third-party sources.
A Visibility Audit is a strategic assessment of how your company is represented outside of its own website. Rather than focusing on technical SEO, the audit examines the third-party credibility signals that influence how AI systems and human buyers assess relevance and trust.
This includes earned media presence, executive visibility, narrative consistency, and competitive positioning across the sources AI tools frequently rely on.
A Visibility Strategy is a proactive blueprint designed to ensure your brand is the first solution discovered when prospects seek answers. In today’s market, it is the intentional process of aligning your media presence, digital footprint, and AI searchability so that you remain top-of-mind across every platform where your audience spends time.
Our audit looks at visibility through the lens of credibility and influence.
Earned Media Presence
Where—and how often—your company is mentioned in national business media and industry trade publications.
Executive & Expert Visibility
Whether your leadership team is referenced as credible sources or subject-matter experts.
Narrative Consistency
How clearly and consistently your expertise, positioning, and value are reflected across third-party sources.
AI-Generated Visibility
How your company appears (or does not appear) in AI-generated summaries and answers relevant to your industry.
Competitive Authority Gaps
How your visibility compares to peers and competitors who are being referenced more frequently.At the conclusion of the audit, you’ll receive a clear, executive-level view of your visibility today and what it will take to strengthen it.
Deliverables typically include:
-
A visibility snapshot across media, search, and AI answers
-
Identification of authority and credibility gaps
-
Competitive visibility comparison of two top competitors
-
Strategic recommendations prioritized by impact
-
A roadmap for improving AI visibility over time
-
This audit is designed for:
-
Mid-market B2B companies with complex or high-investment products or services
-
Companies with long sales cycles
-
Founder-led or privately held organizations
-
Companies preparing for expansion, rebranding, or investment
-
Leadership teams who want to understand how they’re perceived before committing to ongoing PR or visibility efforts
-
It’s especially valuable for organizations that feel confident in their expertise—but unsure how visible that expertise truly is.
-
We conduct each audit manually and strategically, drawing on two decades of experience in B2B media and authority building.
The process typically includes:
-
Research across relevant media outlets and third-party sources
-
Analysis of executive presence and expert citations
-
Review of AI-generated summaries related to your industry
-
Competitive benchmarking
-
Strategic synthesis and recommendations
This is not an automated report. It’s a strategic assessment designed for decision-makers.
-
We conduct each audit manually and strategically, drawing on two decades of experience in B2B media and authority building.
The process typically includes:
-
Research across relevant media outlets and third-party sources
-
Analysis of executive presence and expert citations
-
Review of AI-generated summaries related to your industry
-
Competitive benchmarking
-
Strategic synthesis and recommendations
This is not an automated report. It’s a strategic assessment designed for decision-makers.
-
A visibility audit focuses on earned media, authority, and credibility signals rather than on-page optimization or technical SEO.
Some companies use the audit to align internal teams or guide vendor decisions. Others engage us to help close the gaps identified through earned media, executive thought leadership, or ongoing visibility strategy.
There is no obligation. The audit stands on its own.
Most audits are completed within two to four weeks, depending on industry complexity.
AI systems prioritize independent validation. When summarizing an industry or recommending solutions, they draw from sources that demonstrate authority through repeated, credible references.
If your company:
-
Appears sporadically in trade media
-
Lacks executive commentary or expert mentions
-
Is absent from industry narratives competitors dominate
…then AI systems have little to reference, regardless of how strong your offerings may be.
Authority gaps don’t mean you’re behind. They mean your expertise isn’t yet visible where it matters.
-
No ethical advisor can guarantee outcomes. We provide clarity, strategy, and proven methods for building authority over time.
Yes. The audit is often the best first step for organizations new to earned media or visibility strategy.
Visibility Audit & Strategy
Understand how your company is seen in media, search, and AI answers
B2B buyers increasingly rely on AI-generated answers, industry coverage, and third-party sources to evaluate companies long before they ever reach out. Many strong B2B organizations assume they’re visible—until they discover they’re rarely referenced, cited, or mentioned where those decisions are now being shaped.
A Visibility Audit provides clarity. It shows how your company and leadership currently appear across earned media, trusted third-party sources, and AI-generated summaries—and where gaps in authority may be limiting discoverability and credibility. We then use the audit to build a Visibility Strategy with strategic recommendations prioritized by impact that provide a roadmap for improving visibility over time. The audit shows you where the gaps are. The strategy tells you how to close them.
AI visibility refers to how often and how accurately a company appears in AI-generated answers, summaries, and recommendations that draw from trusted third-party sources.
A Visibility Audit is a strategic assessment of how your company is represented outside of its own website. Rather than focusing on technical SEO, the audit examines the third-party credibility signals that influence how AI systems and human buyers assess relevance and trust.
This includes earned media presence, executive visibility, narrative consistency, and competitive positioning across the sources AI tools frequently rely on.
A Visibility Strategy is a proactive blueprint designed to ensure your brand is the first solution discovered when prospects seek answers. In today’s market, it is the intentional process of aligning your media presence, digital footprint, and AI searchability so that you remain top-of-mind across every platform where your audience spends time.
Our audit looks at visibility through the lens of credibility and influence.
Earned Media Presence
Where—and how often—your company is mentioned in national business media and industry trade publications.
Executive & Expert Visibility
Whether your leadership team is referenced as credible sources or subject-matter experts.
Narrative Consistency
How clearly and consistently your expertise, positioning, and value are reflected across third-party sources.
AI-Generated Visibility
How your company appears (or does not appear) in AI-generated summaries and answers relevant to your industry.
Competitive Authority Gaps
How your visibility compares to peers and competitors who are being referenced more frequently.At the conclusion of the audit, you’ll receive a clear, executive-level view of your visibility today and what it will take to strengthen it.
Deliverables typically include:
-
A visibility snapshot across media, search, and AI answers
-
Identification of authority and credibility gaps
-
Competitive visibility comparison of two top competitors
-
Strategic recommendations prioritized by impact
-
A roadmap for improving AI visibility over time
-
This audit is designed for:
-
Mid-market B2B companies with complex or high-investment products or services
-
Companies with long sales cycles
-
Founder-led or privately held organizations
-
Companies preparing for expansion, rebranding, or investment
-
Leadership teams who want to understand how they’re perceived before committing to ongoing PR or visibility efforts
-
It’s especially valuable for organizations that feel confident in their expertise—but unsure how visible that expertise truly is.
-
We conduct each audit manually and strategically, drawing on two decades of experience in B2B media and authority building.
The process typically includes:
-
Research across relevant media outlets and third-party sources
-
Analysis of executive presence and expert citations
-
Review of AI-generated summaries related to your industry
-
Competitive benchmarking
-
Strategic synthesis and recommendations
This is not an automated report. It’s a strategic assessment designed for decision-makers.
-
We conduct each audit manually and strategically, drawing on two decades of experience in B2B media and authority building.
The process typically includes:
-
Research across relevant media outlets and third-party sources
-
Analysis of executive presence and expert citations
-
Review of AI-generated summaries related to your industry
-
Competitive benchmarking
-
Strategic synthesis and recommendations
This is not an automated report. It’s a strategic assessment designed for decision-makers.
-
A visibility audit focuses on earned media, authority, and credibility signals rather than on-page optimization or technical SEO.
Some companies use the audit to align internal teams or guide vendor decisions. Others engage us to help close the gaps identified through earned media, executive thought leadership, or ongoing visibility strategy.
There is no obligation. The audit stands on its own.
Most audits are completed within two to four weeks, depending on industry complexity.
AI systems prioritize independent validation. When summarizing an industry or recommending solutions, they draw from sources that demonstrate authority through repeated, credible references.
If your company:
-
Appears sporadically in trade media
-
Lacks executive commentary or expert mentions
-
Is absent from industry narratives competitors dominate
…then AI systems have little to reference, regardless of how strong your offerings may be.
Authority gaps don’t mean you’re behind. They mean your expertise isn’t yet visible where it matters.
-
No ethical advisor can guarantee outcomes. We provide clarity, strategy, and proven methods for building authority over time.
Yes. The audit is often the best first step for organizations new to earned media or visibility strategy.
Start Building Authority Today
Visibility is not optional in the AI era—it’s a requirement to be considered and trusted.
Fill out the contact form and a Visibility Advisor will reach out to you.