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Why Google Rankings Don’t Guarantee B2B AI Visibility
By Stephanie Richards Visibility Advisor & Founder of SowGrow Public Relations A B2B company can rank on the first page of Google and still be absent from the AI-generated answers influencing buyer decisions. Data backs this up. An analysis of independent studies found that if a B2B company ranks in the top 10 on traditional Google search, it has only a 6.5% URL overlap with ChatGPT citations. In other words, 93.5% of page-one Google links are completely omitted by ChatGPT f
Stephanie Richards
Jul 226 min read
How to Ensure Your Brand Is Invisible to AI
By Stephanie Richards Visibility Advisor & Founder of SowGrow Public Relations Many brands are invisible in today’s market and do not realize it. How is that possible? If your brand shows up as a blue link in Google search, publishes a steady stream of thought leadership on your website, and posts constantly on social media, doesn’t that mean your brand is visible? Not anymore. In fact, your website traffic may be dropping, your social media engagement may be shrinking, and
Stephanie Richards
Jul 225 min read
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