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Stephanie Richards
B2B Public Relations (PR) Visibility & AIO/GEO Speaker
Winning today's visibility game
Stephanie Richards is the Founder of SowGrow Public Relations, a Metro Atlanta-based firm established in 2006 that helps mid-market B2B companies with complex, high-investment products and long sales cycles increase visibility through strategic public relations.
Her work focuses on using earned media, thought leadership, trade publications, speaking opportunities, and industry recognition to position organizations as credible experts — improving how they are perceived by both human buyers and AI-driven search platforms now used during early-stage business research.
Stephanie speaks on the evolving role of PR in an AI-mediated buying environment and how proactive visibility strategies support:
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Educational sales processes
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Executive positioning
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Third-party validation
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Long buying cycles
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Market differentiation
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AI Optimization (AIO)
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Generative Engine Optimization (GEO)
Because today, credibility built through earned media and industry authority doesn’t just influence awareness — it influences discoverability.
Speaking Topics
From SEO to GEO: Why Visibility Now Starts with Credibility
How earned media, thought leadership, and third-party validation influence whether your company appears in AI-generated search and decision-support tools.
The Visibility Layer: How B2B Companies Get Discovered in AI-Led Buyer Research
Why strategic public relations is becoming a foundational input for AI Optimization (AIO) and early-stage solution discovery.
Generative Engine Optimization (GEO): Building Authority AI Can Recognize
How to structure expert insight, media placements, and industry commentary so your organization is surfaced as a trusted source.
Executive Visibility in Long Sales Cycles
How leadership positioning supports education-based marketing and improves discoverability for complex, high-investment solutions.
Earned Media as an AI Discovery Strategy
Practical approaches to securing trade media coverage that strengthens credibility with both human buyers and AI systems.
Select Speaking Engagements
2008
Georgia Writers Association – GWA Annual SpringFest
Get a PR Strategy
2009
Small Business Development Center – Saucy & Savvy for Women in Business
What Is PR & How Can Companies Use It?
Kennesaw State University – Master of Arts in Professional Writing Class
Real World PR
North Georgia Referral Network – North Georgia Referral Network
It’s Not About Me PR
Georgia Writers Association – GWA Red Clay Conference
Operation: Media Exposure
2013
Small Business Development Center – GrowSmart
Panel Discussion
Johns Creek Chamber of Commerce
Panel Discussion
Small Business Development Center – GrowSmart
Panel Discussion
Small Business Development Center – SBDC Staff Conference
The Recipe for PR Success (90-Minute Workshop)
Georgian Club – Presentation
How to Harness the Power of PR
2015
Small Business Development Center – GrowSmart
Panel Discussion
2018
Atlanta Food Service Expo – Presentation
Add a Dash of DIY PR to Cook Up Some New and Repeat Business
2019
The Resolve Firm – Presentation
How to Simplify Marketing
2021
ProWIN – Presentation
Help! What Do I Wear on Camera?
Working Wardrobes – Presentation
Look Your Best for On-Camera Job Interviews
About Face Studios – In Partnership with On Camera Fashion
How to Look Great On Camera in 15 Minutes or Less
2023
Top Floor Business – Panel Discussion
Thriving in Our Digital World
2025
Small Business Development Center – Marketing Monday
How to Earn Media Coverage for Your Business
AI Collective – Panel Moderator
B2B Content Strategies for AI Search
2026
The Future of AI & Business in 2026
Mini-Keynote
Visibility in the Age of AI Search
