One sentence BIG IDEA:
Today’s customer is overloaded with options and information. Marketers need to focus on being relevant and how their product will improve their customer’s lives. Prioritize convenience, easy processes, excellent customer service.
Why is this relevant to marketers?
Customers are harder to reach and more resistant to decision making and new vendors. Marketing should have a clear purpose, and businesses who build strong brands will be more successful.
Amazon revolutionized the retail market and modern shopping by prioritizing the customer experience and offering what seemed like extravagant new services that people wanted. (free shipping, two day shipping, easy returns)
Other large business have had to rethink how they operate as well. Walmart and other grocers are making headway with grocery pickup and delivery. Walmart will soon offer a service that delivers groceries to your refrigerator.
Subscription boxes are the rage – because they do the thinking for customers. Price point is also crucial. Netflix showed this. People would rather pay a small monthly fee - $25 to $60 a month and get ongoing products, that pay $150 for one time purchases.
Also, branding is critical. People want to shop with someone they trust and like. Customers have more options than ever before in a global market. Do they like yo