How to Keep Your Marketing Business Afloat During COVID-19

One sentence BIG IDEA:

Why is this relevant to marketers?

The COVID-19 pandemic is not only resulting in tragic loss of life, but it is also devastating businesses all across the globe. Marketing firms are particularly vulnerable to economic downturns. So how can you keep your marketing business afloat during the COVID-19 crisis? Below are six ideas to help your marketing business weather the COVID-19 crisis.

1. Go above and beyond for existing clients.

Don’t worry about going over hours. Provide additional services at no cost. Now is the time to knock it out of the park for clients. If they do well, you do well. If you get them through this, they will be loyal clients long-term.

2. Adapt existing services.

Create both low and high price point services to help fill in the gaps if budgets get cut. Have temporary scaled-back options for clients who need to cut their budget instead of losing the client completely.

3. Add new services and products.

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