Crisis communications is the rapid response to a situation that could damage your brand. Through communications we provide knowledge to our various audiences. Our objective is to close the gap that could be filled with speculation. We want to control the narrative for our brand.
We’ve all received dozens of mass emails by now with communications from companies across the country. Whether large or small, you will need to communicate how your business is operating in the “new normal.”
Check out my attached presentation on crisis communications during these unprecedented times to learn more about how to communicate in the "new normal." Feel free to reach out to me with any questions, I'm happy to help.