1. Start treating social media platforms like paid ad platforms. Organic reach is very small. Most posts show up in only 6% of news feeds, and experts expect those number to further decline. (compared to 16% in 2012) Businesses who want to see growth, especially with a small number of followers, need to sponsor content and focus on more video. – Stats from Buffer and eMarketer
2. Revisit popular posts. Since such a small amount of content typically shows up in people news feeds – you can repost your most popular content. Easy win!
3. Post to get reactions, not just to update people. Try to inspire a response, even if it’s just a like or emoji. Social media ranks your posts by interactions. With every post, consider how it is asking people to engage.
4. Go video. Consider ways to incorporate video content into your social profile pages. Social media platforms prioritize video content, meaning your videos will rank higher in newsfeeds and reach more viewers. Also, live video performs even better than video.
5. Leverage your employees. This cannot be overemphasized. Consider an internal newsletter with links so employees can easily engage with social content. For example, on LinkedIn – every time an employee adds their employer to their profile or likes the company page it improves that brand’s performance.
6. Personalize and develop your top executives' brand. People connect with leadership they can relate to and in today’s highly social world, leadership is often the face of the company. Encourage company leaders to complete their social profiles and establish a content calendar and schedule so it has regular updates.