One sentence BIG IDEA: Video marketing is gaining ground on LinkedIn via live video. Streaming video marketing can be incredibly effective for promoting events, products, launches, or building your brand.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Social video generates 12 times more shares than text and images combined.
92 percent of mobile video viewers share videos with others.
Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights)
Why is this relevant to marketers?
Video marketing continues to gain ground as the most effective medium for reaching audiences on social media platforms. Facebook Live and Instagram Live continue to perform well and help people and businesses gain immediate attention. LinkedIn is the go-to platform for business professionals, especially B2B brands. LinkedIn Live could offer many companies the edge they have been looking for to create compelling content that gains followers and ultimately generates new customers.
When to use LinkedIn Live: Events, promotions, interviews, holidays, launches, how-to videos, educational videos.
Challenge for Attendees:
Consider how your clients can incorporate LinkedIn Live into their marketing strategy.