One sentence BIG IDEA:
Use LinkedIn’s “Find Nearby” feature – instead of or in addition to business cards - to jump start networking/ice-breaking for event participants.
Why is this relevant to Marketers?
It’s a fun demo, showing how easy it is to connect using LinkedIn. People see immediate results!
It demonstrates a “mobile first” play for LinkedIn users.
The Find Nearby feature serves as an excellent networking ice-breaker for:
Community and Networking Events
Challenge for Attendees:
Use the Find Nearby feature when attending your next event!
Teach others how to use it.