A client of ours, Peachtree Packaging, has partnered with Children’s Healthcare of Atlanta on a number of initiatives to support the non-profit organization. The latest project we are working on involves adding QR codes to packaging and displays that lead people directly to a donation page.Â
Why is this relevant to marketers?
Not only does this directly support a charity of choice, but it also builds goodwill among your audience who may also want to help you support that charity.Â
How does it work?Â
Choose a nonprofit organization to support.Â
Create a QR code that links directly to a landing page that accepts donations.Â
There are numerous free QR code generators available, including:Â
Publish the QR code with a message about making a donation on your marketing materials. This may include:
Shipping boxesÂ
Inner packaging boxesÂ
Holiday cardsÂ
Holiday giftsÂ
Product packagingÂ
In-store displaysÂ
Hand sanitizing standsÂ
Direct mail piecesÂ
Promotion materials / giveawaysÂ
Brochures / business cardsÂ
Signage Â
Challenge for Attendees:Â
Choose one non-profit organization to support and create a campaign around raising donations for that organization using your existing marketing materials.Â
Sources:Â
Children’s Healthcare of AtlantaÂ
#publicrelations #SGMCtip #nonprofitmarketing #marketingÂ