How to attract ideal customers by building a database on your website
Why is this relevant to marketers?When we talk about database marketing, we usually mean collecting customer data. Today I want to talk about how to build a database on your website (for free) to attract customers.
What data do you have (or can you create) that you can use to build a database that will attract the audience you want?
For example, we are currently working on a database of Georgia zoning regulations and building codes that are not compiled in one place anywhere else. The goal is to provide a resource that your audience will want to use so you can begin developing a relationship with them.
So how do you do it?
1) Decide on what data you can collect that will be useful for your audience.