One sentence BIG IDEA: 

How to attract ideal customers by building a database on your website

Why is this relevant to marketers? When we talk about database marketing, we usually mean collecting customer data. Today I want to talk about how to build a database on your website (for free) to attract customers. 

What data do you have (or can you create) that you can use to build a database that will attract the audience you want? 

For example, we are currently working on a database of Georgia zoning regulations and building codes that