One sentence BIG IDEA:
How to attract ideal customers by building a database on your website
Why is this relevant to marketers? When we talk about database marketing, we usually mean collecting customer data. Today I want to talk about how to build a database on your website (for free) to attract customers.
What data do you have (or can you create) that you can use to build a database that will attract the audience you want?
For example, we are currently working on a database of Georgia zoning regulations and building codes that are not compiled in one place anywhere else. The goal is to provide a resource that your audience will want to use so you can begin developing a relationship with them.
So how do you do it?
1) Decide on what data you can collect that will be useful for your audience.
2) Create a spreadsheet with that data.
4) Copy the HTML source code for the database. (See screen shot below.)
5) Create an iframe on a webpage on your website and insert the code. (The screen shots below is from a Wix website.) (See screen shots below.)
You can offer the database for free or require a user to set up a login.
Challenge for Attendees:
Think of content your audience needs and build a database around it.
(Please note that this is NOT a paid endorsement.)