Many people don’t know this, but you can read an editor’s mind. No really.
If you want to know what an editor plans to cover during the year, you can download their thoughts. You just have to know where to look.
Editors often publish an editorial calendar. This file reveals the major topics an editor plans to cover during the year.
Take, for example, Forbes print editorial calendar below.
You can see the editorial themes for each month. Is your company in the fintech space? Target the June/July issue. Are you writing about healthcare? Submit content for the December/January issue.
Yes, it really is that easy. You will have a much better chance of getting media coverage when you provide fresh topics that align with what editors are already covering.
So where do you find these golden documents? Sometimes the files are stored on the About Us, Writer’s Guidelines or Editorial page. Other times they are buried in the media outlet’s media kit that can be found on the advertising page.
If you don’t see an editorial calendar online, you can reach out to an editor directly and ask if there are any specific topics they are covering.