One sentence BIG IDEA:
How can you leverage total transparency as a positive?
“In the next five years, there will be a public call for companies to become more transparent – which may lead to 24/7 live video recordings of manufacturing facilities, daily updates from the CEO or even virtual tours of different offices around the world – all communicated directly through social media.”
Why is this relevant to marketers?
It is a call to put a crisis plan and strategy in place.
It is an opportunity to create deeper connections with your audiences.
Highlight people and how they contribute personally to the company.
It is an opportunity for marketers to showcase what makes a company unique and valuable.
Showcase technology, processes, cultural norms, quality assurance practices, etc.
Showcase unique projects that you are working on in the moment.
Go on-site with a manufacturing client to do video interviews with key staff members to showcase the company’s processes, materials, experts, etc.
Challenge for Attendees:
How can you make transparency a positive instead of a liability?
Sources: Five Ways Social Media is Changing PR By Christina Forrest