I am going to share a secret with you about how anyone can get media coverage. It is called HARO. HARO stands for Help a Report Out (www.helpareporter.com). It is a service that matches journalists with sources.

The way it works is anyone who wants media coverage signs up for a daily email. Journalists who need sources post a query that specifies what they are looking for. You can search for queries by category.

If you are a match, you submit a response to the query and the journalist contacts you if they are interested.

I read HARO emails every day and send queries to people I know to help them get media coverage. Not only is it a way to help people out, but it also gives me a reason to reach out to people I might not otherwise interact with.

Below are examples of two HARO queries.