One sentence BIG IDEA:
27 Ways to Amplify Your Media Coverage
Why is this relevant to marketers? You or your client has been featured in the media. Congratulations! Way to go. Now what? How do you get the most mileage out of your media coverage?
Below are 27 ideas to amplify your media coverage.
Start with your company website.
Create a newsroom on your website and post links to media coverage. The more traffic you can drive to the original article / video, the more likely the editor or producer is to use your company as a source in the future.
On your homepage, include an “As featured by” section that showcases the logos of the media outlets that have featured your company.
Link to the media coverage as often as possible in other areas on your website, including blog posts, marketing content, etc.
Write a blog post about the experience or write a blog post that expounds upon the cont