Speaking is often one of the most effective marketing channels for:
Developing relationships
Gaining visibility
Increasing credibility
When you are the featured speaker at an event, people want to talk to you after your presentation. This is a great opportunity to make real-life connections with people. You are positioned as the authority figure in the room and people treat you as such.
So how do you land speaking engagements in a world where most in-person events have been cancelled? You pitch online presentations.
Below are four steps to help you land online speaking engagements.
1) Do your research.
Find out what events have moved online and which events will take place in-person in the future. Don’t assume that websites are up-to-date. We are finding that a lot of events listed on websites are no longer happening, and many events that are coming up are not yet listed.
2) Make contact.
If there is not a formal spea