What is your name and title, and what does your company do?

Kimberly Petty, Content Director, CMC is a strategic communications company that helps companies protect and promote their brand. We focus on content creation, crisis communications, strategic positioning and internal communications.

One sentence BIG IDEA:

During this time of crisis, many companies are forming COVID-19 Task Forces.

Why is this relevant to marketers?

A taskforce stays on top of current issues and can help foresee changes for the near future. Helps a company to stay nimble; create timely, clear communications; maintain one voice and one message throughout both internal and external communications.

What are your tips or recommendations for attendees?

Hold regular timely meetings.

Establish itself as the central place for information.

Tell the “backstory” on decisions.