One sentence BIG IDEA:
How to make it easy for people to share your video content
Why is this relevant to marketers? Your network of contacts is only so big. At some point you have to gain exposure outside of the audience that already knows you. One way to do this is through video interviews.
When you interview an industry expert and create a well-produced video that makes the interviewee shine, it is likely that the interviewee will want to share the video to their network as well.
This immediately expands your exposure by reaching potential clients outside of your current circle of influence by gaining exposure to the interviewee’s network.
But here is the thing. People are busy. Many people get excited about doing an interview, but then do little to promote it once it has been published.
One way to make it more likely that someone will promote your video is to make it as easy as possible for them to post the video. Take all of the guesswork out of the process by sending the interviewee an email with easy-to-follow suggestions for posting the video.
Below is a template that you can use to make it an easy process for someone to share your video. Fill in all the areas in italics.
Email Subject: (Video series name) Video Release: [Insert Interviewee Name]
Hi [Insert Name],
Thank you so much for being a featured expert on [insert video series name], hosted by [insert name]. We enjoyed having you on the show. Your interview is great! Your video interview is live on the [insert company name] website.
Below are some tools to help you promote the video to your network so that you can gain exposure for your business.
1) Share your video on social media.
Please share the video with your network through all your social media channels, including LinkedIn, Twitter, and Facebook with one click by using the links below:
[Use a social share link generator, such as www.sharelinkgenerator.com, to create one-click links that allow people to post to social media with one click.]
LinkedIn: [insert link]
Twitter: [insert link]
Facebook: [insert link] 2) Use your video for marketing your company.
Your interview is a great way to showcase your expertise to your network of customers and prospective clients so please feel free to use the video for your marketing purposes. We suggest the following:
Download [Insert link to a downloadable thumbnail file stored on Google Drive or Dropbox] the video thumbnail and promote it via your blog, social media, and website and hyperlink the image to the link below:
[Insert link to the video on your website.]
3) Announce the video in an email newsletter.
Send an e-newsletter to your employees and network of customers and prospective customers.
Download a newsletter template [Insert link to a downloadable newsletter template that you have already written for them and stored in Google Drive or Dropbox.]
Thanks again for being a guest on our show. If you need an embed code or any other marketing support, please let us know. We are happy to help in any way!
[Insert your name.]
Challenge for Attendees:
Send this template to your interviewee next time you create a video to make it even easier for them to share it online and increase your exposure. It is a win-win for both you and the interviewee.