One sentence BIG IDEA: 

How to make it easy for people to share your video content 

Why is this relevant to marketers? Your network of contacts is only so big. At some point you have to gain exposure outside of the audience that already knows you. One way to do this is through video interviews. 

When you interview an industry expert and create a well-produced video that makes the interviewee shine, it is likely that the interviewee will want to share the video to their network as well. 

This immediately expands your exposure by reaching potential clients outside of your current circle of influence by gaining exposure to the interviewee’s network. 

But here is the thing. People are busy. Many people get excited about doing an interview, but then do little to promote it once it has been published. 

One way to make it more likely that someone will promote your video is to make it as easy as possible for them to post the video. Take all of the guesswork out of the process by sending the interviewee an email with easy-to-follow suggestions for posting the video. 

Below is a template that you can use to make it an easy process for someone to share your video. Fill in all the areas in italics. </