One of the best ways to get media exposure is to offer editors an exclusive article tailored for their publication.

But how do you tailor an article so that it sounds like it is written exactly for that publication? Below are a few tips.

Select a publication to which you would like to submit an article.

Visit the website and make notes on the following:

1. What language does the publication use to describe the audience?

2. What terms are in the editorial calendar?

3. What are the main topics and headings on the website?

4. What keywords are listed under article headings?