We live in a screen-first visual branding age, so designing logos for screens has naturally followed. They’re extremely versatile — there is so much more you can do compared to designing a logo for print, including animation. Similar to print, animated logos have different versions for every place they’re used. And as brands have more places they can use their logos, the more challenges they’ll face making a logo that will work on these multiple platforms.
Here’s an example Adidas produced for their Adidas Running Boost shoe:
Where can I use an animated logo?
Social networks, including Facebook, Instagram, and Twitter. Animated logos can be turned into GIFs as well, making them easily sharable across multiple platforms.
Your company website. Using an animated logo here can help boost your SEO because visitors will spend more time viewing your logo, boosting the amount of time they spend on your page.
Presentations. It adds an element of originality and creativity and will keep participants engaged.
Promotional videos. Having an animated logo on-hand will make it simple to add to videos you publish.
Challenge for attendees:
First, before designing a logo, take a moment to analyze your company’s brand and determine what you want the animation to convey — what are your goals? How will your culture play a part? What is your brand’s personality and how will this be shown?
Second, it’s beneficial to use an element of surprise. Keep your viewers engaged by creating an animation that is completely unpredictable.
Finally, keep the animation short. An animated logo is not a short film or movie. Rather, it’s a presentation of your brand’s identity that conveys a lot of information in a short period of time.