When thinking about marketing, your clients may think perfect messaging, vibrant colors and beautiful design. Many times the paper it's printed on is forgotten or neglected leaving a final appearance that is less than desired. Paper with texture evokes emotions and feelings. Running your finger down a linen paper, brings about feelings of precision, grids, repetition. It has been a great paper for businesses that are in the business of accountability - accounting and finance, for example.
Recycled paper send a message as well. It says that a business is committed to the environment and that we will do whatever it takes to protect the earth.
When finishing a project, think about paper. Ask your designers or printing company about the best paper for the application.
Here are a few great website to browse for paper inspiration: