1. Color increases brand recognition by up to 80 percent.
Source: https://www.colorcom.com/research/why-color-matters, University of Loyola, Maryland study
Case Study: Heinz Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change.
Case Study: Apple Computer Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, "It doesn't have to be beige". The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.)
The Power of Color
92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better when color is used
83% Believe color makes them appear more successful
81% Think color gives them a competitive edge
76% Believe that the use of color makes their business appear larger to clients
Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%.
2. 90 percent of information transmitted to the brain is visual.
Source: MIT News, In the blink of an eye
MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds.
Anne Trafton, MIT News Office, January 16, 2014
(online link but not original source: http://www.t-sciences.com/news/humans-process-visual-data-better)
3. The human brain processes images 60,000 times faster than text.
Source: http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf, Working Paper Series called “Persuasion and the Role of Visual Presentation Support: The UM/3M Study” 1986 (online link but not original source: http://www.t-sciences.com/news/humans-process-visual-data-better)
4. 95% of B2B buyers said that they wanted shorter and highly visual content.
Source: https://www.demandgenreport.com/industry-topics/content-strategies/2746-b2b-content-preferences-survey-buyers-want-short-visual-mobile-optimized-content.html (See 18 page report attached)
Survey Details:
The 2014 Content Preferences Survey polled 105 buyers of B2B products and services about their use of content in making purchasing decisions. Approximately 38% of the respondents held C-level or VP-level positions at their companies, while almost 27% held director-level positions.
5. Research reveals that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing, and that between 62% and 90% of that assessment is based on color alone.
Source: Unidentified at CCICOLOR - Institute for Color Research
6. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half, among the various factors important for choosing products.
Source: Source: Secretariat of the Seoul International Color Expo 2004 Research documents the following relationships between color and marketing:
92.6 percent said that they put most importance on visual factors when purchasing products.
Only 5.6 percent said that the physical feel via the sense of touch was most important.
Hearing and smell each drew 0.9 percent.
7. Most adults around the world will trade money or personal data for a better customer experience
Source: The Harris Poll https://theharrispoll.com/new-datastax-survey-finds-most-adults-around-the-world-will-trade-money-and-personal-data-for-a-better-customer-experience/ (Does not give access to read the full study here: https://www.datastax.com/node/1443)