Contents should be formatted in a manner that it makes it easier for the viewers to comprehend the narrative of the content and scan through it. Not only does it make it the content more important but highlights the business as well. If you are thinking about how to create a wikipedia article then you need to make sure that your content has a standard and flowing structure. Apart from that you are also going to be able to convey your messages across more effectively. How important do you think it is to format content?